Journalism & Media
Reynolds Journalism Institute
MU’s founding in 1839 as the first public university in Thomas Jefferson’s Louisiana Purchase territory started a long tradition of firsts. Mizzou has the world’s first School of Journalism, founded in 1908.
Founded by Mizzou alumni, the online video news agency Newsy.com gives journalism students the chance to monitor, analyze and present the world’s news coverage while learning anchoring and video-editing skills.
The Psychological Research on Information and Media Effects (PRIME) Lab studies how audiences mentally process media content and evaluates the effectiveness of media messaging across multiple platforms.
The Reynolds Journalism Institute is home to MU’s Futures Lab, a real-world testing venue for new journalism and advertising methods and technologies. The lab offers students, faculty and visitors prototype journalism innovations for delivery to media audiences.
In 2012 the Donald W. Reynolds Foundation gave Mizzou a $30.1 million gift to guarantee permanent funding for the Reynolds Journalism Institute, an MU center devoted to innovation, collaboration and research in media industries. It's the largest endowment gift in the history of the university.